Insights

Notes on structure.

What we’ve learned about why viewers stay and why they leave — retention, structure, and the architecture under a good video. Working notes, not theory.

INDEX — 02 ENTRIES

LATEST · 5 MIN · STRUCTURE

The scaffolding you were supposed to remove

Falsework is the timber frame that holds a stone arch until the keystone seats. Then it comes out. Most scripts leave theirs in.

Read the note

02June 10, 20264 MIN · STRUCTURE
What a script shares with an arch
An arch holds tons of weight with no mortar. A good video holds a restless viewer the same way — through structure, not force.

Notes on structure.

The scaffolding you were supposed to remove

What a script shares with an arch