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STRUCTURAL INTEGRITY REPORT

Find where your retention breaks.

Ten questions about one of your videos, read against the five things that decide whether a viewer stays. You’ll get a structural diagnosis — where it holds, where it breaks, and the highest-leverage fix — in about two minutes.

Think of a recent video — ideally one whose retention disappointed you. Answer for that one. Ten questions, about two minutes, and you’ll get a structural read of where it holds and where it breaks.

HOOK
01By the thirty-second mark of that video, the viewer knows…
exactly what they’ll get and why it’s worth their time — a specific promise.the general topic, but not what’s in it for them specifically.roughly what it’s about, after some intro and setup.we’re still warming up — channel intro, “hey guys,” context.
02Your opening is built around…
a specific payoff or a question the viewer genuinely wants answered.a clear topic, but the stakes are mild.“in this video you’ll learn about X” — informational, low pull.no real promise; the video just starts.
SPINE
03Before you record, the structure of the video is…
deliberately ordered — each part sets up the next, building to a point.a planned list of points in a sensible but flat order.loosely outlined; the order emerges as I go.mostly improvised.
04If you deleted the third section, the rest of the video would…
break — every section depends on what came before.feel disjointed but mostly survive.be basically fine — the sections are fairly independent.not change much — the order is interchangeable.
TENSION
05Through the middle of the video, the viewer is…
pulled forward by an open question or rising stakes — they need what’s next.interested in the content, but nothing is really pulling them.relying on the topic being interesting enough to stay.likely to drift — the middle is where I lose people.
06You raise questions early and pay them off later…
deliberately — I plant questions and hold the answers.sometimes, by instinct.rarely — I answer things as they come up.never thought about it.
PAYOFF
07The ending of the video…
delivers fully on the opening promise and lands with intent.wraps the content up, but the promise→payoff link is loose.kind of trails off — “thanks for watching.”I often run out of steam by the end.
08The promise from the first thirty seconds is paid off…
completely — the viewer feels it was worth staying.mostly, though some threads are left loose.partially — I sometimes drift from the original promise.not really — the video ends up being about something else.
DENSITY
09If you had to cut the video by 20% without losing substance, you…
couldn’t — it’s already tight; everything is load-bearing.could trim a little fat in a few spots.could definitely tighten it — there’s padding.could easily — there’s filler, repetition, throat-clearing.
10Your transitions between sections…
are tight handoffs — no dead air, each carries momentum into the next.work, but some are clunky.often sag — “so anyway,” “moving on,” recaps.are where I notice viewers dropping.
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